Stop Paying the 'Success Tax': Why Contact-Based Pricing is Broken

The Old Model: Punishing Growth

Imagine a landlord who raises your rent every time you make a new friend. That sounds absurd, right? But that is exactly how traditional email marketing platforms like Mailchimp and Constant Contact operate.

They charge you based on the size of your "list" or "contacts". This means that even if you have 10,000 subscribers but only email 1,000 of them actively, you are paying for all 10,000. This is what we call the "Success Tax".

Data Storage is (Almost) Free

The pricing models of these legacy giants were built 15-20 years ago when server storage was expensive. Storing a database of 100,000 emails actually cost them significant money.

In 2024? Storing a text string (an email address) is effectively free. The cost to store 1 million emails is pennies per month. Yet, these platforms charge you hundreds of dollars for that privilege.

The New Model: Pay for Value (Sending)

At SendMailOS, we believe you should only pay when you extract value from the platform. And in email marketing, value comes from sending emails.

If you have a seasonal business with 50,000 contacts but only send emails during the holidays, why should you pay $300/month during the off-season? You shouldn't.

Unlimited Subscribers for Free

This is why SendMailOS offers Unlimited Subscriber Storage on all plans, including the Free tier. You can upload 1 million contacts today and pay $0. You only pay when you decide to send them an email.

It's fair, it's transparent, and it aligns our incentives with yours. We only make money when you communicate with your audience.

Ready to stop paying the Success Tax?

Switch to SendMailOS today and upload your entire list for free.