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SendMailOS vs Sendy: managed workspace or self-hosted app?

Compare SendMailOS and Sendy for application hosting, email delivery, ongoing costs and maintenance. Distinguish your sending server from a self-hosted app.

SendMailOS and Sendy, side by side

Application hosting

SendMailOS

SendMailOS manages the campaign application. Your connected server handles its configured email-delivery route.

Sendy

Sendy is a self-hosted newsletter application using PHP and MySQL/MariaDB.

Delivery

SendMailOS

Choose the included hosted allowance or delivery through your connected sending server.

Sendy

Sendy is built around Amazon SES and also lists third-party SMTP-provider support.

Tools to evaluate

SendMailOS

Test campaigns, visual workflows, Template Studio MCP and captured reply conversations against your requirements.

Sendy

Sendy lists an editor, autoresponders, segmentation, client brands, rules/webhooks and an optional AI Assistant.

Costs to count

SendMailOS

Monthly SendMailOS plan plus your VPS and operational work when using your own server.

Sendy

A software licence, application hosting, sending-provider usage and maintenance. Major-version upgrades have their own terms.

Checked 24 October 2026 using the official sources below. This is a SendMailOS comparison, not an independent performance test.

Compare the complete sending cost

Unlimited emails with your own server, from €12/month

Starter includes 10,000 active subscribers, one connected server and 25,000 hosted emails per billing month. Emails actually sent through your connected server have no monthly platform email quota and do not use hosted credits.

Your VPS is billed separately. Warm-up, fair use, server capacity, subscriber limits and other plan limits apply. A connected server does not guarantee inbox placement.

See how own-server sending works

Sendy: the published cost model

Sendy lists its software at US$69 as a one-time licence for one installation domain. Application hosting and delivery-provider charges are additional. Optional AI and installation services cost extra. Check the current licence and upgrade terms rather than treating the purchase price as a total lifetime operating cost.

SendMailOS prices are in EUR. Competitor USD examples are labelled US$ and are not converted. Billing terms, taxes, selected features and usage can change the final invoice. Entry examples are not equal-capacity quotes.

Match the same audience and sending pattern

For 10,000 active subscribers and 100,000 monthly recipient sends, estimate a Sendy installation’s hosting plus the selected SES or SMTP-provider usage, and spread the licence cost over your chosen budgeting period. Compare that with SendMailOS’s recurring plan plus VPS costs. Currency conversion, taxes and labor assumptions must be consistent.

A transparent SendMailOS example

10,000 active subscribers, 100,000 own-server recipient sends per month and one suitable server: Starter €12 + an illustrative €8 monthly VPS estimate = €20/month. This assumes the server can handle that volume under warm-up and sending safeguards. It is not a VPS quote, a capacity promise or a hosted-send quote. The separate Starter hosted allowance remains 25,000 emails.

Use your own numbers in the calculator

Which model fits your team?

Consider SendMailOS

Consider SendMailOS when you want the campaign application managed for you and are comfortable operating only the connected delivery server when choosing that route.

Evaluate Sendy

Evaluate Sendy when hosting and maintaining the newsletter application yourself is part of your requirements. Include the time needed for updates, database operations, backups and sending-provider setup in the comparison.

Illustration of the SendMailOS email workspace with example campaign data
Product illustration · Example data

Test before switching

  1. Record the current behavior

    List required integrations, audience fields, message types, exclusions, schedules and reports. Preserve consent records and suppression states separately from active subscribers.

  2. Rebuild a representative example

    Rebuild one newsletter and one follow-up sequence. Preserve your active and excluded audiences separately, verify personalized links and unsubscribe behavior, then check a controlled test message through the selected delivery route.

  3. Compare observed outcomes

    Check the received message, delivery events, links, personalization, unsubscribe and any reply path using mailboxes you control. A recorded open is not proof that a person read the email; an accepted message is not an inbox-placement guarantee.

  4. Move only after the test passes

    Verify your domain and selected route, reconcile audience counts and pause the previous workflow before enabling its replacement. Plan a gradual sending transition and retain the source export for recovery.

Choose the plan that fits your limits

Starter · €12/month

25,000 hosted emails per billing month.
10,000 active subscribers.
1 connected sending server.

Growth · €39/month

100,000 hosted emails per billing month.
50,000 active subscribers.
3 connected sending servers.

Pro · €99/month

250,000 hosted emails per billing month.
250,000 active subscribers.
10 connected sending servers.

Every paid plan includes own-server access. More than 10,000 active subscribers or more than one connected server does not fit Starter. Domain, team, automation, API and other limits also apply.

Check every plan limit

Questions before you choose

Is SendMailOS own-server sending the same as self-hosting Sendy?

No. With SendMailOS, the application stays managed while your connected server handles delivery. With Sendy, you host the newsletter application yourself.

Is Sendy’s one-time fee the whole sending cost?

No. Include application hosting, the email provider’s usage, maintenance and any optional services. Review current licence and upgrade terms when budgeting.

Does connecting a server remove all SendMailOS limits?

No. Own-server email volume has no monthly platform email quota, but your subscriber, connected-server and other plan limits remain. Your VPS costs, capacity, warm-up and sending safeguards also apply.

Official sources and comparison notes

Reviewed by SendMailOS on 24 October 2026. Product documentation supports the scoped facts above; live behavior and suitability still need testing with your setup. Recheck current prices and limits before purchase.

Competitor names identify the compared products. No affiliation or endorsement is implied.

Keep comparing

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Test your next email workflow

Start with 3,000 free hosted emails per billing month and up to 2,000 active subscribers. Own-server delivery starts on Starter from €12/month, with VPS costs and plan limits.

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