Build email campaigns for the market you actually serve.

Start with a real campaign decision

An international launch needs more than a country name on a landing page. A hospitality team preparing a bilingual event announcement has different work from a software team moving account alerts, or a marketer preserving unsubscribe records during migration. Use these guides to make those decisions explicit before importing a list or scheduling a campaign.

Choose the country guide closest to your immediate task. Each guide has a distinct brief, checklist or worksheet that you can complete in your browser and download. These tools organize your own review; they do not inspect a contact database, send email or approve a campaign.

Find the right regional starting point

Choose language separately from location

Product pages are available in English, Albanian, Italian and German. A language version explains the same product to readers using that language; it does not imply a local office, local billing currency or a translated dashboard. The country guides are original English resources with examples selected for their topic.

For a multilingual audience, record the language preference where you actually collected it. Plan separate subject lines, review owners and destination pages. Do not infer permission or language preference from an email suffix. Keep a language variant connected to a meaningful audience and a working next step.

Make the infrastructure decision visible

Hosted delivery uses the monthly allowance included in the selected plan. Own-server sending connects your sending infrastructure to SendMailOS while campaigns, contacts, templates and reports remain in the platform. These are different routes with different operational responsibilities.

Unlimited emails with your own server starts at €12/month: there is no monthly platform email quota for messages actually sent through that server. Your VPS is paid separately. Server capacity, provider policies, warm-up, safety checks, fair-use rules and other plan limits still apply. Compare the full cost rather than treating the subscription as the complete infrastructure bill.

Keep the launch record useful

Give each campaign a named audience, purpose, sender identity, language, time zone and review owner. Keep evidence of your sending basis and the current suppression decision in your own controlled records. Use aggregate counts and generic notes in the public planning widgets, rather than personal contact data.

Country and regional resources are educational planning material. They do not establish that every law applies in the same way or that a company is cleared to operate in a jurisdiction. Review the linked primary guidance and resolve the rules for your actual recipients, message type and data flows.